Drama follows tragedy: Family dynamics, law enforcement investigations, heightened emotions, and media coverage make every step back to normalcy that much harder. When you’re hiring a crime scene cleaning company, the last thing you want to do is invite more elephants to the circus that’s become your world.
When our commercial and private clients need our biohazard cleaning services, they’re in the middle of a potentially overwhelming situation. Their goals are to look after the immediate needs of the people for whom they’re responsible, ensure the future safety of their families, staff, and customers, and reduce the psychological impact of experiencing trauma… whether that exposure was the first-hand witnessing of a homicide, suicide, assault or discovery of an unattended death, or encountering the shocking and grisly aftermath. It’s our business to relieve our customers’ anxiety—not add to it—while we quickly, thoroughly, and discreetly sanitize their homes and businesses.
We use social media to create genuine connections… not drama.
Bio Recovery isn’t alone in using Facebook and Twitter as effective marketing platforms. We share informative articles we believe have value to our clients and the public. In this age, social media is a requirement for businesses that rely on referrals from past customers, and we take great care to represent ourselves online in the same professional, respectful manner in which we conduct ourselves on the job.
Unfortunately, some biohazard cleanup companies post graphic images and video from client projects on YouTube, Twitter, and Instagram under the guise of awareness and education. We feel they’re trying to capitalize on sensationalism and morbid curiosity to gain traction with search engine rankings and brand exposure. Some outfits appear to mimic the “reality show” approach to marketing, focusing on drama and public persona rather than on their role as providers of a valuable service within an industry that requires us to focus on our customers’ needs first.
It’s natural and acceptable to be curious about the process of cleaning up after death and trauma, but sensationalizing the crime scene cleanup industry is neither acceptable nor responsible, especially when a crime scene cleaning company compromises a client’s privacy.
Your tragedy shouldn’t become part of a biohazard cleaning firm’s social media marketing campaign. When we videotape or photograph a project, it’s for internal use only: training our staff, documenting the remediation process for our records (and yours, should you want copies) and facilitating communication and collaboration with our restoration construction counterparts. Our staff understands that any unauthorized use of project photos and video, whether captured by their own devices or ours, is grounds for immediate termination and legal action. We take customer privacy seriously.
Our service vehicles are unmarked.
You don’t want to advertise to your neighbors or customers that your property is a trauma scene, and we don’t use our response vehicles to advertise our company. Our technicians arrive in unmarked vehicles and work hard to do their jobs without attracting unnecessary attention. We generate more business through referrals and our online presence than we would by covering our vans with text and symbols that leave absolutely no doubt about what is going on inside your home or business.
We conduct ourselves with dignity and respect.
Our standard practice is to set up areas within the property where our technicians can don and doff their protective clothing and equipment out of sight, without spreading contamination. Anything we carry outside has either been stripped of contaminants for general disposal, or sealed and packaged according to OSHA, EPA and local requirements. Therefore there’s hardly ever a need to wear our PPE “moon suits” out in the open.
It’s rare that a decontamination project—whether it’s a meth cleanup site, a hoarding situation, or the scene of a homicide—doesn’t involve tragedy. We recruit employees who genuinely want to help our customers move beyond their current crisis. They’re psychologically prepared to conduct themselves professionally and respectfully in any cleanup project, but now and then, there’s a job that affects us in unexpected, emotional ways. “Gallows humor” is an unfortunate term for a healthy means of relieving emotional stress, but there is no excuse for disrespecting the victims and their families—no matter who is watching. Our crews conduct themselves with utmost dignity inside the property and out in public view.
We don’t pass judgement.
Trauma or homicide victims and decedents of natural causes don’t have advance notice to put their homes in order. Friends and family members often contact us to complete projects they presumed they could handle on their own because they felt obligated to protect the victim’s or decedent’s privacy by keeping strangers out. We respect the inhabitants’ private lives, which may be laid bare by neglected housekeeping, personal papers, and other sensitive items. We invite our clients to advise us in the handling, preservation, or disposal of belongings which we cannot sanitize. Whenever possible, we’ll set aside important documents and belongings that we feel we shouldn’t destroy without customer approval.
We may be strangers, but think of us as trustworthy Samaritans. Our technicians have passed background checks and our own screening processes, and we only hire team members who have demonstrated excellent character and integrity. Your valuables and your privacy are safe with us.
Bio Recovery: Discreet, professional biohazard remediation for 17 years.
We’ve built Bio Recovery upon a foundation of compassion, professionalism, and discretion. We’re experienced enough to know that our customers don’t come to us because we’re a high-profile, “in-your-face” brand. They’ve heard about us from their insurance agents, victim advocacy groups, friends in law enforcement, or from social contacts who have used our services in the past. We’re not out there to seek attention, glory, or social media karma points; our technicians do their jobs because they know they’re making someone’s lives a little better by protecting them from the psychological and physical risks associated with cleaning up after a death, physical trauma, or other unpleasant property contamination.